Typical Questions & Needs

• How do we maximize the value of our asset?
• Which indications maximize benefit for patients and shareholders?
• Is our product competitive?

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Options to Consider

• Independent assessment to validate internal assumptions
• Size indications, estimate share and revenue potential
• Assess treatment trends and competition

Typical Questions & Needs

• Limited capacity to assess external assets & opportunities?
• What are the trends and current practices?
• Commercial potential?

Options to Consider

• Confidential, staged, assessment of external assets
• Market background, drivers and barriers to adoption
• Business case & forecasts

Typical Questions & Needs

• What do customers think?
• Current & future competitors?
• Pipeline forecasts
• Need to develop commercial capabilities

Options to Consider

• Market research, thought leader engagement
• Competitive assessment
• Forecasts by stage of development
• Global marketing, strategy development, business analysis